ray whatever
about
Ray Antonison is a marketing director and content creator based in New York City who drives brands and campaigns forward with creative content and data-driven strategies.
Ray's experience in the technological and creative spheres has allowed them to scale marketing operations, double revenue before target dates, increase open rates and CTRs, drive traffic and engagement that expand membership and registration, and connect with communities.
For over a decade, Ray has worked in digital video as a director, videographer, scriptwriter, animator, and editor. They have grown numerous social media accounts through content creation and account management, building social media campaigns and content calendars for communities, companies, and social justice organizations. Creators and brands have gained insight into their website structure and content, social media feeds and posting schedule, community engagement, and SEO practices through Ray's guidance. They've filmed and photographed notable figures including Bri Scalesse, Khrystyana Kazakova, Lauren Melissa Ellzey, Mehmet Oz, Jay Williams, David Cook, and Aidan Alexander.
Ray utilizes search engine optimization (SEO) for webpages and social media content, garnering ongoing viewership. With this skill, they've optimized websites to increase traffic, targeted niche topics online, and shown small businesses how to rank higher in search engines and on Google Business.
As an illustrator, Ray makes graphic art and 2D animations for social media, including GIFs and stickers. Ray's animation experience includes work with both bicoastal and international clients, including non-profits and content creators. In 2023, they were nominated for the East Coast Music Association TD Fans' Choice Video of the Year for their animated music video of a folk song by Moira & Claire, Delaney's Dad.
Career Achievements
▸ Over 12 billion views and impressions
▸ Led a digital campaign that doubled expected revenue from the previous year, reaching over $100,000 in online transactions
▸ Client gained over 25,000 Instagram followers within three months through an updated content strategy
▸ Increased website traffic by over 1,500 views a month through SEO strategy and copy implementation
▸ As video lead, edited and posted an Instagram account's first viral video, gaining over one million views and thousands of followers
▸ Gained more likes and views than Ted Cruz during an online campaign in 2016 despite never running for president
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