Ray Antonison is a marketing director and content creator based in New York City with a background in creative strategy, campaign planning and implementation, and content production.
With a decade of experience in digital media, Ray has accumulated over 15 billion organically grown views and impressions. They've led data-driven marketing strategies that doubled revenue ahead of schedule, increased engagement metrics, and grown communities through targeted content and SEO. They’ve built and managed social media campaigns, managed websites, developed content calendars, and guided brands, creators, and community organizations on strategies to expand their reach and impact.
Digital Video
With 12 years of experience in video production and numerous state and national awards, Ray is a skilled video lead. They excel in planning shoots, executing productions, and editing content for social media and websites. Ray has worked with both celebrity and novice talent and is experienced in social media scripting, as well as editing and animating both short- and long-form content.
Animation
As an animator, Ray blends motion graphics with traditional hand-drawn animations. In 2023, Ray's animated lyric video of "Delaney's Dad" by Moira & Claire was nominated for the East Coast Music Association 2023 TD Fans' Choice Video of the Year.
Digital Art
Ray handdraws punchy digital art for social media, notecards, invitations, email graphics, and more, bringing original art to marketing materials. Their experience in digital art includes sticker creation, found all across Brooklyn on dive bar bathroom doors, and GIFs that blend motion graphics and traditional animation for social movements, brands, and individuals.
Graphic Design
Ray specializes in marketing, social media, and advertising graphic design projects, from eye-catching email banners to polished one-pagers. They create user-friendly templates that empower individuals and teams to take charge of their brand. Ray also develops visually engaging infographics and carousels for social media, helping to reach non-followers through shares and the Explore page.
Marketing Strategy
With over 10 years of experience in content creation, content management, and campaign planning and implementation, Ray creates content calendars, writes copy, and implements strategies tailored to target audiences and platforms. Combined with 8 years of experience with website CMS and SEO, as well as email marketing and digital ad creation and management, Ray’s campaigns perform across multiple platforms and systems.